Twice a day, every day of the year cows are milked in our dairy. We work hard to produce the best quality milk we can.
We supply our milk to a farmer owned co-operative, Murray Goulburn which sells in Australia under the Devondale brand. Most of the farms that supply Murray Goulburn are family farms just like ours and Murray Goulburn is 100% farmer owned.
This is what our milk looks like once it’s on the supermarket shelf
An all new Devondale logo will begin hitting the supermarket shelves soon.
DEVONDALE UNVEILS A FRESH NEW LOOK FOR THE AUSSIE FARMER CO-OP
Devondale, the Aussie Farmer Co-Op, is proud to unveil its contemporary new look that champions the 2,500 farming families that own the co-operative and the ingenuity at the heart of Australia’s largest dairy company.
The historic re-brand gets underway with the rollout of a contemporary new logo across the Devondale range, in addition to a raft of new products that celebrate the wonderful world of dairy foods.
Suzanne Douglas General Manager Innovations, Marketing and Special Projects says, “Devondale is an iconic Australian brand which is 100% owned by Aussie farmer families. We aim to return the Devondale brand to its rightful place as the leading dairy brand in this country. The packaging re-launch is the first step in modernizing our brand and making it more relevant to the everyday lives of today’s Australians”.
Consumers will begin to see the new packaging and new products on shelves nationwide from late September.
Devondale is the flagship consumer brand of Murray Goulburn Co-operative. The Co-Op is owned by approximately 2500 farming families and is Australia’s largest dairy foods company processing approximately 3 billion litres of milk annually, or one third of Australia’s milk. All of the returns generated through the sale of Devondale products support Aussie farming families.
Purchasing food from farmer owned co-operative means all the profit is returned to the farmers. Co-operatives like Murray Goulburn help dairy farmers work together to value add to their products and share resources.